CASE STUDIES

Highlighting China's net zero gap

  • TransitionZero

  • PR and stakeholder communications strategy and implementation, key message development, ongoing communications consulting.

  • Newly launched not for profit TransitionZero wanted communications support for their debut report, which showed use cases for their satellite technnology for measuring power emissions. The first report showed that China was not on track to meet its net-zero target and showed how much China could save with a coal-to-clean energy switch.

  • 600+ pieces of international press coverage achieved, including tier one press coverage in Reuters. Bloomberg, South China Morning Post, Financial Times online, The Guardian, BBC and CNBC Capital Connection.

The stakeholder engagement plan led to funder Al Gore tweeting about the report and passing it onto John Kerry, who presented it to President Xi Jinping. The report is actively informing China's energy transition policy.

Greening fintech

  • Sugi

  • Ongoing communications counsel, PR strategy and function, thought leadership strategy and function, partner marketing, awards.

  • Green fintech Sugi wanted communications support to help raise awareness of their app which allows investors to check how climate friendly their investments are. The communications needed to build Sugi's credibility amongst consumers and investors, raise the profile of their founder and demonstrate the company's growth and momentum for prospective B2B clients.

  • 90+ pieces of coverage in 12 months, including tier one titles such as Reuters, Financial Times, Business Insider, The Guardian, AltFi, the i paper and Good with Money. Feedback from the client is that PR is directly generating business leads..

Won 3 awards within first year of launching.

Invited to participate in numerous top tier speaking engagements.

Bringing visibility to apparel supply chains

  • Cornell University Global Labour Institute

  • Ongoing communications counsel, PR strategy and function, key message development, Stakeholder and policy outreach strategy and engagement, Social media strategy and implementation (via partner)

  • Cornell GLI has engaged The Comms Department to deliver the communications strategy for its climate and apparel report. The communications plan includes press and PR, stakeholder and policy engagement, paid and organic social and webinars.

  • The report hasn't launched as yet, but we have already secured teaser coverage in BOF, Sustainable Growth Voice (DC Thompson) and have warm interest from press contacts at FT Moral Money, Reuters and The Independent.